shophappysPrivacy Policy

1. Who We Are

2. What Personal Information We Collect

(I) Information You Voluntarily Provide

1. Registration and Account Information: When you register as our member, we will collect your email address, set password, and optional mobile phone number (for receiving important notifications and verification codes). You may also voluntarily provide additional information such as your name, gender, and date of birth to help us offer more personalized services (e.g., birthday-exclusive discounts). If you choose to log in using a third-party account (e.g., Facebook, Google), we will obtain publicly available information shared by the third-party platform with your authorization, such as your profile picture, username, and basic personal data.
2. Order and Payment Information: To complete transactions, you need to provide the recipient’s name, detailed shipping address, contact phone number, and email address. During payment, we will collect information related to your chosen payment method, such as credit/debit card number, expiration date, CVV code (collected only during payment and transmitted with strict encryption), and PayPal account details. This information will be processed and protected by third-party payment institutions in accordance with their own strict privacy policies. We will also retain order details, including information about purchased footwear/apparel products, quantity, price, transaction time, and payment status.
3. Customer Service Information: When you contact our customer service team for inquiries, feedback, or after-sales support, we will record your account information, order number (if applicable), and the content of your communication with customer service (including text chat records and call recordings, with prior notice and consent for calls). This helps us better understand and resolve your issues, as well as evaluate and improve service quality.

(II) Information We Automatically Collect

1. Device Information: When you access our cross-border e-commerce platform (including websites and mobile applications), we automatically collect your device type (e.g., mobile phone, tablet, computer), device model, operating system version, browser type and version, screen resolution, and device language settings. Additionally, to ensure platform security, prevent fraud, and optimize service performance, we may collect unique device identifiers such as IMEI, Android ID, IDFA (Apple Advertising Identifier, collected only with your consent to relevant privacy settings), and MAC address.
2. Log Information: Our servers automatically record your access activities, including the URLs of pages you visit, browsing duration, click actions, scrolling behavior, search keywords, access time, access source (e.g., which website or link directed you to our platform), and your browsing path within the platform. This log information helps us understand user behavior patterns, optimize page layout, product recommendation algorithms, and user experience.
3. Location Information: If you grant location permissions when using our mobile application, we may collect your approximate geographic location (via GPS, cell tower, Wi-Fi, etc.). This helps us provide localized services, such as displaying product recommendations suitable for your region, logistics information, and relevant promotions. You can disable location permissions in device settings at any time, which will affect location-based services but not core functionality.

(III) Information Obtained from Other Sources

1. Information Shared by Partners: We may obtain your relevant information from third-party partners who have obtained your legal authorization and adhere to strict confidentiality obligations. For example, logistics partners may provide us with order tracking updates (e.g., shipment status, delivery confirmation) to keep you informed. Additionally, if you participate in joint events with other brands or platforms, organizers may share necessary information you provided for event management and benefit distribution.
2. Publicly Available Information: Within the scope permitted by law, we may collect information from public sources, such as content you publicly share on social media related to our brand (excluding private information), to better understand market feedback and user evaluations of our products.

3. How We Use Your Personal Information

1. Completing Transactions and Order Fulfillment: Using your order and payment information to process purchases, arrange warehousing, sorting, packaging, and logistics delivery, ensuring you receive your footwear/apparel products accurately and on time. We also provide after-sales support based on order status (e.g., returns, quality issue resolution).
2. Account Management and Service Provision: Using your registration information to create and manage member accounts, ensuring secure login and usage. Based on your supplementary personal information, we offer personalized services, such as recommending products matching your interests (based on gender, age, purchase history) and sending customized promotions via email or in-app notifications.
3. Customer Service and Issue Resolution: Using information from your communications with customer service to promptly address inquiries, complaints, and suggestions, improving service quality. Analyzing customer service data helps identify common issues and user pain points to optimize platform functions.
4. Platform Operation and Optimization: Using automatically collected device, log, and location information to monitor platform performance, identify technical issues, and optimize page design, product categorization, and search functions, enhancing shopping experience.
5. Marketing and Promotion: With your consent, using your personal information to send updates on new products, limited-time discounts, and holiday promotions via email, SMS, or in-app notifications. We also conduct market research using information from other sources to develop effective marketing strategies.
6. Compliance and Security: Using your personal information to comply with applicable laws (e.g., tax declarations, consumer protection) and prevent fraud, ensuring platform and user security. We may provide information to judicial or administrative authorities when required by law.

4. How We Share, Transfer, or Disclose Your Personal Information

(I) Sharing

1. Third-Party Service Providers: We share your personal information with third-party service providers to deliver complete cross-border services, who are bound by strict confidentiality agreements and use information only for specified purposes:
   • Logistics Companies: Sharing recipient name, address, contact details, and order information to facilitate delivery and provide tracking updates.
   • Payment Institutions: Sharing payment-related information (e.g., payment method, transaction amount) for payment processing and fraud prevention, in accordance with their privacy policies.
   • Data Analysis and Marketing Providers: With your consent, sharing non-sensitive information (e.g., purchase history, browsing behavior) to optimize personalized recommendations and marketing campaigns. Sensitive information (e.g., financial data) is not shared without legal requirement and your explicit consent.
2. Affiliated Companies: We may share your personal information with affiliated companies for collaborative operations, service optimization, and business development, ensuring they adhere to equivalent privacy protection standards.
3. Other Circumstances: We may share information when required by law, or to protect legitimate rights of our company, users, or the public (e.g., fraud prevention, dispute resolution), following strict assessment and approval.

(II) Transfer

• We obtain your explicit written or other form of consent;
• In cases of corporate mergers, acquisitions, or asset transfers, where we ensure the new processor continues to comply with this Privacy Policy and notify you of changes.

(III) Public Disclosure

• We obtain your explicit consent;
• Required by law or to protect significant legitimate interests (with risk assessment and security measures).

5. How We Protect Your Personal Information

1. Technical Security Measures: We use advanced technologies such as encryption for storage, SSL for data transmission, firewalls, and intrusion detection systems to prevent theft or tampering. Regular security scans and patch updates are conducted to address vulnerabilities.
2. Access Control: Strict access controls limit authorized personnel to access personal information only within their job responsibilities, with authentication (e.g., passwords, multi-factor authentication). Employees receive security training to ensure compliance.
3. Data Backup and Recovery: Regular backups are stored securely, with recovery plans to restore information in case of loss or damage.
4. Security Incident Response: We have emergency plans to address data breaches, including containment, user notifications, and regulatory reporting. Investigations are conducted to prevent recurrence.

6. How We Store Your Personal Information

1. Due to cross-border operations, it may be transferred and stored across jurisdictions, with compliance to applicable laws (e.g., standard contractual clauses, security certifications).
2. Storage Period: We retain your personal information only for the minimum period necessary to achieve the purposes stated in this Policy, unless required by law to retain it longer. For example, order information is retained for 2 years post-completion for after-sales and tax purposes. Expired information is deleted or anonymized.

7. Your Rights

1. Right of Access: You may access your personal information (account details, orders) via account settings or by contacting us for copies after identity verification.
2. Right of Correction: You may correct inaccurate information via the platform or by requesting corrections, with timely verification and updates.
3. Right of Deletion: You may request deletion if:
   • Processing violates laws;
   • No consent was obtained (and no legal exception applies);
   • Purposes are achieved or no longer necessary;
   We will process requests unless retention is required by law (with restricted use for legal purposes only).
4. Right to Withdraw Consent: You may withdraw consent via device settings, platform privacy adjustments, or by contacting us, without affecting prior lawful processing.
5. Right to Restrict Processing: You may request restrictions (e.g., during accuracy verification, legal disputes), with limited use as permitted.
6. Right to Lodge Complaints: Contact us for inquiries or complaints, with a dedicated team responding within 15 business days. You may escalate to regulatory authorities if dissatisfied.

8. Protection of Minors’ Information

9. How This Policy Is Updated